In the news … September 20, 2018

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‘Real news, delivered by real kids’: CBC launches Kids New

CBC is banking on the phrase “out of the mouth of babes” being more than just a saying.

The public broadcaster on Monday launched CBC Kids News, a digital-first platform delivering news for kids, by kids.

CBC

TELUS to Offer Apple’s Advanced Flagship Products in Canada

TELUS Corporation (TU – Free Report) has announced that it will offer the recently-launched iPhone Xs, iPhone Xs Max and Apple Watch Series 4 with GPS and Cellular to customers across Canada. These hi-tech products from Apple Inc (AAPL – Free Report) are expected to take the mobile technology to a new level altogether. The products will be available at the company’s stores from Sep 21

ZACKS

Digital News Report 2018

This year’s report reveals new insights about digital news consumption based on a YouGov survey of over 74,000 online news consumers in 37 countries including the US and UK.

DIGITAL NEWS REPORT

Amazon is number three in online ads, closing in on Google and Facebook

Market research company eMarketer estimates the company will pull in $4.61 billion in U.S. digital ad revenue this year.

CNBC

 

In the news … September 19, 2018

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Making The Case For Why CEOs Should Be More Hands-Off With Online Marketing

I’ve always understood the importance of online marketing. Today, if you don’t have a website, potential customers are not only puzzled, but they also begin to question the trustworthiness of your company.

FORBES

The Art of Developing an Effective Mobile Strategy

Like any type of marketing, mobile marketing works best when you have a solid strategy behind it. But mobile marketing isn’t like traditional marketing—and it differs from other types of digital marketing as well.

ENTREPRENEUR

York University School of Continuing Studies takes digital and content marketing in groundbreaking new direction

The demand for digital and content marketing skills is on the rise, and top companies are taking longer to fill these specialized roles than traditional marketing jobs1. In response to employer demand, the York University School of Continuing Studies is launching an innovative suite of three accelerated Digital Marketing and Content Marketing Certificate programs. Ambitious professionals looking to enhance, change, or start their careers can now gain the technical and cross-functional skills required for career success, while maintaining work/life balance by studying in a fast and flexible part-time format. Enrolment is now open for the Certificate in Digital Marketing, starting January 2019.

CISION

City offers online emergency preparedness course to Calgarians

The city is offering a free online course to help Calgarians become better prepared in case of an emergency or disaster.

The free interactive course, called Ready Calgary, explains the essentials of emergency preparedness, covering such topics as knowing the risks, making an emergency action plan, and building a 72-hour kit.

CBC

 

Free Online Slots on Social Media

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The competition is fierce in the social media gaming world, so when you are marketing your gambling games and online casino games, you’ll want to be a cut above the other free online casinos.

Unlike selling your average Vegas Casino, this angle is one which you must provide a uniqueness, glam, and of course some sort of community base. With hundreds of spin palace casinos on the social web, it must be understood that only offering free online casino games is no longer enough.

Often times much of the go wild casino marketing is geared toward understanding player desires. Firstly, the thrills of the casino should be highlighted. The excitement of jackpot slots is frequently enough. Equally as important are the casino rewards – what’s in it for them? What are their chances to hit it rich on your casino slot machines?

Next, a venue should offer the best slot machines, with a variety of themed casino slots to appeal to any personality. For example, at Gambino Slots, there are more than 80 free slot machines to choose from that include an array of 777 slots, new slots, and the infamous Buffalo Slot. Check out the Official Gambino Slot machines website for more details.

With casino real money online slots, it can be a real gambling game and recently players are shying away. These are customers who love the thrills of mega win slots from land based venues in our jackpot casinos that we’re all familiar with. However, many like to just sit back and enjoy slot machines free with no extra download other than a simple app they can take anywhere.

All of the topics listed above are ways to upsell jackpot casino slots for free. To summarize, here are some things that appeal to social gamers:

  • Free Slots
  • Slots for Fun
  • Scatter Slots
  • Online Casino
  • New Slot Games
  • Quick Hits Slots

Offering slots online piques the interest of the average gambler – when they can’t venture to their favorite jackpot city, offering access to casino classics as well as new slot machines gives an advantage. 777 Casino slots online brings plenty to the table, but as mentioned before, a lot of slots casinos caught on to that early on.

Everyone loves casino games, especially at free casinos. Combining with the social aspects creates a sense of community, much like the feeling of being “the regular” at your own favorite land based venue. Just make sure you can cut through all the other slots casino with some competitive edge. Is your high 5 casino ready to take this head on?

Convincing the player base you are the best casino is one thing – keeping them online with you and your slot machines is another challenge. With all the slot machines on the market today, especially online slots casinos, find that nitch and “reel” them in! If your slot games catch the eyes and interests of experienced gamblers, you’re on your way!

In the news … September 18, 2018

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Apple’s New iPhones Have A Nasty, Expensive Surprise

This week Apple AAPL -1.18% launched its new iPhones to much fanfare and looking closely at the iPhone XS (details), iPhone XS Max (details) and particularly the iPhone XR, this is deserved. That said, Apple also made a second, quieter announcement shortly after the launch and it will be greeted with a lot less enthusiasm…

FORBES

‘It’s not voodoo – social media takes persistence’

During the 2000s in my ed-tech career, I was an early adopter of customer advocacy marketing, including online communities, blogs, bulletin boards and curating user-generated content.

When social media came along it wasn’t my responsibility within the organization, but it fell to me during a period of company restructuring. Basically they said, “Here you go – make something of these social channels,” with not a lot of direction.

CLARION

Google’s Inbox app is shutting down in March 2019

Google is bowing to the inevitable and shutting down the Inbox email app, though users will have until March to switch over to Gmail. It’s a little sad for fans of the app, but it’s also not a very big surprise.

THE VERGE

Canada’s NAFTA stance on culture is all about politics, not policy

Canada’s NAFTA stance on culture is all about politics, not policy

CBC

Leaked Video Shows Google Employees Lamenting Trump’s 2016 Win

A video posted to right-wing news site Breitbart on Wednesday shows Google executives lamenting Donald Trump’s election to the presidency soon after his win in 2016.

The video, which was recorded during one of Google’s weekly all-hands meetings, includes footage of Google co-founder Sergey Brin decrying Trump’s election.

FORTUNE

 

In the news … September 17, 2018

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17 Social Media Design Templates For Every Network

Looking to take your social media game to the next level with fresh, creative visuals? You’ve come to the right place. This collection of free social media design templates, created with design tool Adobe Spark, makes it easy to add custom branded visuals to posts on any of the major social networks.

HOOTSUITE

9 Reasons CEOs Should Hire Introverts, Not Extroverts

If I were to ask a hundred CEOs to define their ideal employee, I think I’d probably hear something like:

Somebody who’s creative, reliable, takes feedback well, is easily motivated, handles deadlines well, works well with others (collaborates), and is well spoken and ethical.

Well, it turns out that, according to decades of academic research, introverts are more likely than extroverts to have those characteristics:

INC

How The Children Of Working Moms Feel About Them Now

Working mothers are experiencing something of a heyday right now. One recent study from Harvard found that daughters who had working mothers grew up to accomplish more at work, earn more money and climb higher on the corporate ladder than the daughters of stay-at-home moms.

FORBES

Why personal agency matters more than personal data

When Archimedes said “Give me a place to stand and I can move the world, he was talking about agency. You have no agency on the Web if you are always the second party, agreeing to terms and policies set by websites. You are Archimedes if you are the first party, setting your own terms and policies. The scale you get with that is One 2 World. The place you stand is on the Web itself — and the Internet below it. Both were designed to give each of us whole-world leverage. We forgot that when we launched Web 1.0 and 2.0. Let’s make Web 3.0 the one that works for each of us, and not just for the sites of the world and their personal data grabbing partners.

MEDIUM