Compare and Contrast SEM and SEO

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Kevin Lee has a very nice overview of the difference between SEO and SEM in his ClickZ article “Compare and Contrast: SEM and SEO”:http://www.clickz.com/experts/search/strat/article.php/3461891.


I particularly like his analysis that SEO is largely a technical issue of site visibility (a fixed task) followed by ongoing PR and reputation management (an ongoing, evolving effort).

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