Flash Shopping Cart Boosts Conversion Rates

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Forrester Research just released a new study on how Flash shopping carts increase conversion rates over traditional HTML carts. You can “pay Forrester US$345 for the report”:http://www.forrester.com/Research/Document/Excerpt/0,7211,36424,00.html or you can thank “Pixelbox”:http://wanadoo.typepad.com/pixelbox/2005/02/flash_shopping_.html for doing the same thing.

Before you get too excited about Flash-enabling your e-commerce site, note that Forrester recommends eliminating known flaws from your current HTML process as a starting point.
Any good examples of Flash-based shopping carts out there other than Forrester’s “TJ Maxx example”:http://www.tjmaxx.com?

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