Clipped: ClickZ for April 19, 2005

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Here are today’s “ClickZ”:http://www.clickz.com articles:
* “Are GRPs Enough in the Age of Consumer Control?”:http://www.clickz.com/experts/brand/cmo/article.php/3498436 (Pete Blackshaw)
* “Online Data-Gathering Tools”:http://www.clickz.com/experts/crm/analyze_data/article.php/3498221 (Brian Teasley)
* “Interactive Marketing Associations: Get Involved!”:http://www.clickz.com/experts/media/agency_strat/article.php/3498181 (Pete Lerma)

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