Clipped: ClickZ for April 21, 2005

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Here are today’s “ClickZ”:http://www.clickz.com articles:
* “Play Ball! Advertising to Sports Fans”:http://www.clickz.com/experts/media/media_buy/article.php/3499131 (Tessa Wegert)
* “Expensive Clutter: The Next Inventory Problem”:http://www.clickz.com/experts/crm/actionable_analysis/article.php/3498981 (Dave Morgan)
* “The Nomenclature of Opt-In”:http://www.clickz.com/experts/em_mkt/opt/article.php/3498726 (Derek Harding)

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