Clipped: ClickZ for April 29, 2005

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Here are today’s “ClickZ”:http://www.clickz.com articles:
* “The End of the Experiment”:http://www.clickz.com/experts/brand/buzz/article.php/3501406 (Pamela Parker)
* “Targeting: The Creative Downside”:http://www.clickz.com/experts/ad/rich_media/article.php/3501221 (Dorian Sweet)
* “How to Improve A/B Testing”:http://www.clickz.com/experts/crm/traffic/article.php/3500811 (Bryan Eisenberg)
* “Five Best Practices for PPC Search”:http://www.clickz.com/experts/search/strat/article.php/3500871 (Kevin Lee)

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