Clipped: Click! Weekly for April 5 – 8, 2005

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Here are this week’s “Direct Marketing News Click! Weekly”:http://www.dmn.ca/Click/clickweekly.htm articles:
* “Study shows behavioural targeting benefits publishers”:http://www.dmn.ca/Click/articles/vol27/click27a.htm
* “Electronic Commerce Council of Canada to become GS1 Canada”:http://www.dmn.ca/Click/articles/vol27/click27b.htm
* “Hotel chains grow internet reservations by 22 percent”:http://www.dmn.ca/Click/articles/vol27/click27f.htm
* “Web metrics versus Web analytics (by Jim Sterne)”:http://www.dmn.ca/Articles/Articles/2005/february/metrics0205.htm
* “E*Trade launches new advertising and branding effort”:http://www.dmn.ca/Click/articles/vol27/click27h.htm
* “comScore Networks expands in Europe”:http://www.dmn.ca/Click/articles/vol27/click27g.htm
* “OPA showcases the best in online video”:http://www.dmn.ca/Click/articles/vol27/click27d.htm
* “Case Study: Harnessing catalogue data online”:http://www.dmn.ca/Click/articles/vol27/click27e.htm

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