Okay, now this is the kind of story that makes me drool… today’s Internet Retailer covers a new email marketing program from online retailer BassPro that really delivers on the dream of using real-time data, customer histories and personalized offers.
The program pushes out offers based on a combination of CoreMetrics site visitor data, BassPro defined product families and purchase levels, plus a check against inventory — whew! — to deliver very personalized offers via email.
Director of Operations for Direct Marketing David Siefert is looking for 10% response or greater based on stats from companies currently sending personalized offers. He says, “If we are able to achieve that or more based on the fact that ours are a bit more sophisticated, we’re going to be happy.”
Read the article and start building your dream email program.