IAB Releases 2004 Online Ad Revenue Report – Final Number – US$9.6 Billion

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The “IAB”:http://www.iab.net (in the US) just released their final year-end report on online advertising revenue and it makes for some great reading. I strongly suggest you “download the IAB Internet Advertising Revenue Report”:http://www.iab.net/resources/adrevenue/pdf/IAB_PwC_2004full.pdf (PDF) and dig in.

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