I’ve long felt that Affiliate programs were one of the better ways for retailers large and small to increase their reach. At the same time, affiliate programs offer a great way for content publishers to generate revenue from contextually relevant advertising.
But whenever I do a “search on affiliate programs”:http://www.google.ca/search?num=100&hl=en&q=affiliate+marketing&btnG=Search&meta= I feel like I need to take a shower afterwards. While some of this stuff has merit much of what you get looks like *make-money-fast*, too-good-to-be-true offers that don’t line up with my ethical, contextual image of affiliate programs.
If you did follow that link to Google you may have been greeted (as I was) by *over 85 adwords links” on the _affiliate marketing_ page. When did Google start putting 85 ads on one results page?
So I put it to you dear reader: Should an affiliate marketing program be part of every online retailers toolkit or has this once great concept been taken over by hucksters?