Bell Canada Improves E-mail First Impression

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That’s a tiny little bit of my inbox you’re looking at. The top e-mail came in tonight while the others came in over the last few months.
As you can see, “Bell Canada”:http://www.bell.ca/ has finally fixed the “from” and gratuitous subject line personalization they’ve been using for ages. And it seems they’ve realized that not _every_ offer they send deserves an exclamation mark!
*All* of them are better than Bell’s early days when they would use my name – all in lowercase letters – _at the beginning_ of the subject line – the one spot you _knew_ had to be capitalized.

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