“In an effort to reach young listeners with risque marketing messages at the same time it avoids FCC decency rules, condom maker Durex has purchased product placement advertising in podcasts.”

Robert Scoble says, “If you don’t have an RSS feed, your site is lame because you’ve told the connectors (er, superusers, er influentials) that they don’t matter.”

Jackie Huba looks to matchstick.ca’s web site for answers on how they manage their buzz marketing business and comes up short.

“Online this creates a open structure of information about information otherwise known as metadata, but what happens offline?”