Google, The Portal

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Google's new personalized homepage
Well we all knew this was going to have to happen some day. Google has been adding personalized services and portal-like features for a while now and it looks like they are revealing a new (optional) home page. You can make “your Google Homepage here”:http://www.google.com/ig.
Coverage will on this will be extensive. To see what people are saying right now, use “this technorati search”:http://www.technorati.com/cosmos/search.html?sub=toolsearchw&url=http%3A//www.google.com/ig.


Here are some of the first stories:
“Google Blog – A Method To Our Madness”:http://googleblog.blogspot.com/2005/05/method-to-our-madness.html
“SearchEngineWatch – Google Launches Personalized Home Page”:http://searchenginewatch.com/searchday/article.php/3506541
“Gizmodo – Breaking: Google Launching Personal Portal Page”:http://www.gizmodo.com/gadgets/software/breaking-google-launching-personal-portal-page-104299.php
“Lifehacker – Google Personalized Homepage”:http://www.lifehacker.com/software/search-engines/google-personalized-homepage-104304.php
“O’Reilly Radar – New products from Google”:http://radar.oreilly.com/archives/2005/05/new_products_fr.html
“Slashdot – Google’s New Personalized Homepage”:http://it.slashdot.org/article.pl?sid=05/05/19/2238210&from=rss
“John Battelle – myGoogle”:http://battellemedia.com/archives/001553.php
“Jeremy Zawodny – Imitation and the Slippery Slope of Portaldom: My Google”:http://jeremy.zawodny.com/blog/archives/004684.html
“Jupiter – David Card – Google and Portals”:http://weblogs.jupiterresearch.com/analysts/card/archives/008358.html
“Search Engine Marketing Weblog – Personalized Google Home Page”:http://sem.weblogsinc.com/entry/1234000720043988/
“PaidContent.org – New Personalized Google Home Page”:http://www.paidcontent.org/pc/arch/2005_05_19.shtml#013843
“Search Engine Lowdown – Personalized Google Homepage Launches”:http://www.searchenginelowdown.com/2005/05/personalized-google-homepage-launches.html
“Unofficial Google Blog – Personalized Google Home Page”:http://google.weblogsinc.com/entry/1234000720043988/
What we’re seeing right now is a very primitive first step on the road to integrating all the disparate Google tools and to aggregating feeds and services from other sources. I particularly like now standard Google “ajax”:http://www.onedegree.ca/2005/02/22/ajax-is-the-future-of-web-applications implementation that allows you to drag and drop the page elements to customize it just right.
So what’s the early verdict? Do we think this is a smart move right now? Will Google follow in the path of other portals like Lycos and Excite or will this be a new approach?

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