Impression Spam Worries Google Advertisers: ClickZ

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Spam is a luncheon meat. It is part of a Monty Python skit. Spam is also the dirge of email marketing. Lately it has come up as a term, and problem, in areas such as SMS (text messaging) and now even Google!
It seems “impression spam” is becoming a hotter topic than ever and, as always, there is more than one side to the story. The version from paid search advertisers and the one from Google.
For more information read the ClickZ article “Impression Spam Worries Google Advertisers”(May 24, 2005).
Have you been affected by “impression spam”? What are your thoughts on this “problem”? Post a comment or email me at stefan@onedegree.ca.

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