Toronto-based Eloqua Gets US Venture Funding

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There’s nothing on “their site”:http://www.eloqua.com/ about this yet, but B2BOnline is reporting that Eloqua has landed US$5 Million in venture funding from “JMI Equity Fund”:http://www.jmi-inc.com/ in San Diego.
bq.. Eloqua Corp., which develops demand generation software, announced the closing of $5 million in venture capital funding from JMI Equity Fund, San Diego:
The funding will be used to expand the company’s sales and marketing efforts and further develop its product line.
Eloqua also announced a new version of Eloqua Conversion Suite software, its demand-generation platform. The new version includes integration with Salesforce.com software to fully automate the sales and marketing process.
p. It’s interesting to speculate about Eloqua getting funding from one of the firms that “just acquired DoubleClick”:http://www.doubleclick.com/us/about_doubleclick/press_releases/default.asp?p=508.

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