Investing in Testing

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A recent Marketing Sherpa Ad:Tech study shows where leading Internet marketers will be investing in test and measurement tools to better optimize online initiatives:
bq.. Where’s the money going?
* 57.4% Better website analytics software
* 54.9% Paid search management/measurement tools
* 53.6% Integratng offline and online tracking
* 47.2% A/B landing page comparison tests
* 39.1% Brand awareness study of online campaigns
* 17.9% Usability lab tracking
* 16.6% Eyeball/eye-tracking testing

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