Should You Pre-announce Site Changes?

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blacksphotonewsletter.gif
I’d like to pose a question to you, the esteemed One Degree reader:
*”Does it make sense to send a message to your e-mail list telling them that you will be launching a new web site ‘very soon’?”*
If you click on the image above you’ll be able to see the e-mail I just received from “Black’s Photo”:http://www.blackphoto.com. I’m puzzled by this as the message seems to be saying “we’d like to interupt your day to tell you _not_ to come to our site now, but that you’ll really want to at some point in the future, we just can’t tell you quite when.”
Am I missing something? Is there a reason to send this kind of message? Black’s isn’t alone in doing this but I’ve never understood the logic.

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One thought on “Should You Pre-announce Site Changes?

  1. neilio

    I think this is a good idea when you have customers who are eager or impatient for changes or fixes, or when you have a very dedicated group of people that use the site often and would appreciate the heads-up. It says, “we’re not quite ready, but here’s a little something to let you know that we’ve been busy making our site better. Here’s what to look forward to…”
    On the other hand, I wouldn’t want to receive this kind of notification for sites that I either don’t use often, or could care less about, so this kind of information should probably be opt-in.

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