Over at “ClickZ”:http://www.clickz.com, Pete Blackshaw’s “Protect the Marketing Commons”:http://www.clickz.com/experts/brand/cmo/article.php/3525681 is definitely worth a read.
Why this matters to Internet marketers:
Blogs, online discussion forums, IM, and text messaging all make it harder to hide the truth. We need to embrace transparency. If you’re doing something you wouldn’t want the general public knowing about, don’t do it. If your business model requires some or all of your key stakeholders (or society in general) to be unaware of your true intentions, change your model because unawareness (at the societal level) is fast becoming a thing of the past.