Henderson Bas Wins Nintendo Canada Online Business

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Marketing Magazine Daily (requires subscription) reported today that Henderson Bas won Nintendo Canada’s online business in an agency review, a key component being e-newsletter communications to their 175,000 name base.
After a 10-year relationship with Blast Radius, Brand Manager John Azevedo is reported to have said, “it was time for a change.”
The current Nintendo.ca site is fairly spare and includes some ‘user’ comments like, “”…Nintendogs will be the next big thing since Pok√©mon! Have you actually read the stuff you can do in this game? Incredible!”” Are these for real? I’m not even a gamer and I’m hoping for their sake HB messes the site up a bit, right now it’s got the appearance of having been cleaned up for company or a realtor’s open house, like real people don’t live there. I’m counting on HB to creatively add a ‘human touch.’

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