MarketingSherpa Readers Rate Search Marketing “Very Effective”

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The results of MarketingSherpa’s reader survey into satisfaction and spending on search marketing were released this week. Last year 34% of respondents rated search PPC ad results “very good” and this year that number jumped to 43%. In spending plans, more plan to spend on increasing SEO results compared to either flat or slightly decreased spending planned for PPC.
The report goes on to reveal that a great source of new keywords is weblogs: “segmenting website log files looking for highly converting keywords produces “great ROI.””
Search consultants and agencies will be quoting these stats ad nauseum in their pitches: the survey found that agency optimized sites were able to achieve a 110% increase in traffic, vs. in-house optimized sites that saw only a 38% increase.

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