Guide To The Digital Marketing Conference

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Digital Marketing Conference
The “Digital Marketing Conference”:http://www.the-cma.org/events/digital.cfm is coming up on Thursday and we’re getting pretty pumped up about it. On stage or in the crowds expect to see One Degree Contributors “Ken Schafer”:http://www.onedegree.ca/contributors/ken_schafer, “Bill Sweetman”:http://www.onedegree.ca/contributors/bill_sweetman, and “June Macdonald”:http://www.onedegree.ca/contributors/june_macdonald, Guest Contributor and regular commenter “Mitch Joel”:http://www.twistimage.com/blog/, and past “Five Questions”:http://www.onedegree.ca/category/five-questions interviewees “Jay Aber”:http://www.onedegree.ca/2005/07/13/five-questions-for-jay-aber-president-247-canada, “Michael Seaton”:http://www.onedegree.ca/2005/06/16/five-questions-for-michael-seaton-scotiabank, and Conference co-chair “Michael LeBlanc”:http://www.onedegree.ca/2005/06/09/five-questions-for-michael-leblanc-canwest-interactive.
If you’re attending, please let us know by adding a comment below. And while you’re at it, let us know which session you are most looking forward to. If you haven’t yet registered, you might “want to register now.”:https://www.the-cma.org/events/digitaldetails.cfm
Here’s a quick rundown of what we’ll be seeing:


* 8:30 – *”The New Creative”* (Miles Nadal – MDC Partners)
* 9:30 – *”State of the Canadian Nation and Online Marketing in Canada”* (Brent Lowe-Bernie – ComScore Media Metrix)
* 10:00 – *”A Persuasion Architect Questions Conventional Wisdom”* (Bryan Eisenberg – Future Now)
* 10:30 – Refreshment Break
* 10:45 – *”Search Marketing in Canada”* (Wendy Muller – Google, Owen Sagness – MSN, Paul Jeszenszky – The Shopping Channel, Linda Burlison – Search Consultant)
* 10:45 – *”E-mail Marketing”* (Jay Aber – 24/7, Rene Godbout – Aeroplan, Ian Giles – ThinData)
* 11:30 – *”Online Media”* (Gary Stein – Jupiter Research)
* 11:30 – *”Blogs – Getting Beyond The Hype”* (Mitch Joel – Twist Image, Paul Wells – National Post/Macleans)
* 12:15 – Lunch
* 1:00 – *”Tim Doyle In Conversation with Daniel Pink”*
* 2:00 – *”Wireless 101″* (Andy Nulman – Airborne Entertainment)
* 2:45 – *”Beyond The Click”* – (Gay Warren Gaddis – T3, Tara O’Doherty – Cossette, Ken Schafer – Schafer Group/One Degree, Michael Seaton – Scotiabank)
* 3:50 – Refreshment Break
* 4:00 – *Digital Roundtables*
** CRM – Building One-to-One Relationships with Customers
** Conversion & Measurement
** Search Engine Optimization
** Usability
** Wireless Marketing
** E-commerce
** E-mail Deliverability
** Blogs
** E-mail Newsletters
** Paid Search Advertising
** Affiliate Programs
** Surviving the Talent Wars
** Online Contests – Cutting through the clutter
* 5:00 – Closing Remarks (Ted Starkman – The Shopping Channel, Michael LeBlanc – CanWest Interactive)
* 5:15 – Scotiabank *Networking Reception* at Steam Whistle Brewery
You can find details on all these sessions at the “Digital Marketing Conference web site.”:http://www.the-cma.org/events/digital.cfm
If you’re attending, please let us know by adding a comment below. And while you’re at it, let us know which session you are most looking forward to. If you haven’t yet registered, you might “want to register now.”:https://www.the-cma.org/events/digitaldetails.cfm
And make sure you tell *everyone* you bump into about One Degree. One Degree has a posse!

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3 thoughts on “Guide To The Digital Marketing Conference

  1. Bill Sweetman

    I’m looking forward to a number of things at this year’s Conference:
    I’m looking forward to the learning and insights I hope will come out of the roundtable I am leading on Paid Search Advertising.
    I’m also looking forward to seeing some colleagues, friends, and even a few clients that I’ve been corresponding with via phone, email, and IM the last year but haven’t actually seen in person for ages!
    This is THE business event for the online marketing community, so I hope I’ll see lots of familiar and new faces there.

  2. Mitch Joel

    I can’t wait! It’s just around the corner. I’m really looking forward to seeing the Beyond The Click session (stellar line-up – I have seen all of those people speak and it will be wicked).
    The main speakers are all great! Andy Nulman, Gay Warren Gaddis, Miles Nadel, Bryan Eisenberg (once you get his book, Call To Action, all will seem simple) and, of course, Dan Pink (I’ve held off on buying a Whole New Mind because of this conference).
    Please make sure that if you are coming to stop by my Blog session or Digital Roundtable – if not to share than just to say “hi.”

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