How important is it for agencies that offer Internet marketing services to have massive, content-rich corporate Websites? What role should these sites play? And are these sites even needed in the first place?
I throw these questions out there, without pretending to have all the answers, because I have never landed a piece of business directly from my own corporate Website, nor – frankly – do I expect to.
That’s because Kalixo gets all of its business through word-of-mouth and strategic partners. The role of the Kalixo Website is to serve as a sales support tool, giving prospects the opportunity to discretely (and quickly) check out our credentials.
Recognizing the irony at the heart of this, I wanted to share with One Degree readers my favourite agency Website of all time, before it’s too late.
Ladies and Gentlemen: My favourite agency Website is the one for Whatever Media, a boutique online agency run by (full disclosure) an old friend and colleague of mine, Chantal Payette.
Whatever Media has had the same corporate Website for at least five years, and – I can’t believe I’m saying this in public – there may be nothing wrong with that. Whatever Media’s Website is brilliant in its simplicity and honesty, and it hasn’t stopped the firm from getting lots of business over the years.
Oh, before I forget, you can visit “My Favourite Agency Website of All Time” here. ;+) (See update note below.)
Chantal told me recently that she was planning to finally launch a “real” Website for Whatever Media. I begged her to promise that she would maintain a link to the current version – for old time’s sake!
Do you have a favourite agency Website, large or small? Use the comment feature to share it with your fellow One Degree readers.
Update (November 17, 2005): Chantal has now launched her “real” Website. You can view an archived copy of “My Favourite Agency Website of All Time” here.