Canada.com Redesigns Around Content Channels

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If you’ve been to “canada.com”:http://www.canada.com in the last few days, you’ll notice that Canwest’s flagship site has been given a makeover.
Earlier this week Chris Powell at “Marketing Magazine”:http://www.marketingmag.ca posted a brief overview of the changes:


bq.. The revamped site–which draws content from 43 websites, including CanWest’s 11 daily newspapers, the Global and CHTelevision sites, and vertical sites including the recently relaunched driving.ca, remembering.ca and working.com–boasts a new look, greater navigability and new “targeted content channels” including travel, health, video and lifestyle.
Additional content and features include event and restaurant listings, city guides, local shopping guides, telephone directories and maps. Canada.com has also partnered with what CanWest Interactive president Arturo Duran calls “tier-one companies” such as Expedia, Mapquest and Google on associated features like travel, maps and content and search-related advertising.
CanWest says the revamped site will also give advertisers the ability to integrate their products and services “with the most relevant content environment that best reaches their target consumer.” The site also offers access to the latest digital technology, allowing participating advertisers to “leverage multiple rich media platforms” to carry their message. Current advertisers on canada.com include Saab, Dell and Rona.
p. It’s interesting to see this relaunch of the site that has three million unique visitors per month coming hot on the heals of the “driving.ca launch”:http://www.onedegree.ca/2005/11/17/under-the-hood-at-drivingca and so close to the holidays. I know that tradition has it that e-commerce sites shouldn’t muck around with their sites after Thanksgiving, but maybe it’s okay for content sites to use this time from some end-of-year housekeeping and redecorating.

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