Solicit Post-purchase Reviews

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Here’s a “bright idea”:http://www.onedegree.ca/category/bright-ideas courtesy of “Apple”:http://www.apple.com.
When I recently purchased some songs via “iTunes”:http://apple.com/ca/itunes my e-mail receipt came with a link asking me to review one of the tracks.
itunesreceipt.jpg
I’m always surprised that sites (particularly commerce sites) don’t make better use of e-mail and “thank you” pages to get customers more involved in the community aspects of their services.
Note that Apple also wisely does some subtle visual up-selling with the “those who bought your selections also bought” sidebar.
Very nice.

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