bq. “Video killed the radio star…”
That wasn’t only the first “video”:http://youtube.com/watch?v=8yKnQM46a1g played on MTV, it’s also wrong.
It seems that throughout history whenever a new medium for communication arrives, the death knell for the previous is sounded. Movies meant the death of radio, TV meant the death of both radio and film, and the Internet meant the end of everything. Lately, the death knell has been sounding for email. *Email for personal communication is unlikely to be replaced.* How we read that email and on what kinds of devices: that is anyone’s guess. But business email is also unlikely to be completely replaced by technologies such as RSS(Real Simple Syndication).
h3. Ease of delivery
Email is a killer app. An overused term, but a good one, because email was and is a killer app. For the majority of the population, there may have been other factors, but you bought a computer to be able to email regularly. RSS is never going to be an individually personalized delivery vehicle, but will likely become a standard for delivering customizable content. The value of email is immediately obvious ; RSS is more of a sell job and is likely to become an embedded technology versus a driving technology. In other words, you will still have an email address in 2020. It may not be called an email address, and it may not look like the email addresses we have today, but there will still be a way to delivery personal virtual messages into a semi-permanent mailbox.
Email adoption rates are incredibly high. And as long as large quantities of people are using email, advertisers and marketers will be working to reach those people. Email won’t go away until people decide it isn’t useful anymore. Spam was becoming enough of a nuisance that using email was becoming less convenient, but do you know anyone who’s actually talked about giving it up? (If so, please email me, I’d love to talk to them for a future issue!)
There’s a big difference between customization and personalization, and unlike web pages, RSS, blogging and podcasting, you can’t effectively personalize content without email. The key to email is that it’s push, not pull, and doesn’t rely on the user to take any action. It just arrives, and is personal to you, and that combination is without peer in the entire landscape of advertising and marketing. It’s a wonder that anyone spends money on TV ads anymore for anything other than big blitz launches.
A last minute seat sale. The flat screen TV you’ve been hankering for just got to the price you can stomach. A house with all your requirements has arrived on the market. There’s no other medium that can wed need and offer as effectively – and enable the user to control the experience by defining their criteria and managing information to wean it down to what you really want to know.
In other words, we’re going to see a lot of movement in this various forms of media over the next few years, and a lot of change in form factors as well. “This”:http://www.usatoday.com/tech/news/techinnovations/2006-03-22-quicker-plastic_x.htm may have the biggest impact in how we interface with data and information over the course of our lifetimes – and we may yet see that scene in “Minority Report”:http://www.imdb.com/title/tt0181689/, where commuters on the subway watch their newspapers change as the headlines do. And maybe that’s how we’ll be reading our email as well.