The Web As Lobbying Tool

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While checking the weather the other day I noticed that “the Weather Network”:http://www.theweathernetwork.com/ is running in-house banner ads pointing to “allchannelalert”:http://www.allchannelalert.com/pages/english/index.html
All Channel Alerts
The site is a public awareness/lobbying site to support The Weather Network’s “CRTC filing”:http://www.allchannelalert.com/pages/english/view_CRTC_application.html to run a service to provide severe weather warnings across *all channels* (hence the name of the site).
I thought this was a smart move and particularly liked the “madlib”:http://en.wikipedia.org/wiki/Madlibs style “letter writing campaign”:http://www.allchannelalert.com/pages/english/CRTC_english.html page that offers to mail your letter of support to the CRTC for you.

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