Will Wii Rock Nintendo?

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One Degree reader Matt Williams “writes in”:http://www.onedegree.ca/tips asking about Nintendo Wii:

I’d like to see One Degree’s take on Nintendo’s potential marketing goof when it comes to their next-gen system previously titled the “Revolution”:http://revolution.nintendo.com/ which “has”:http://www.kotaku.com/gaming/wii/wii-pisses-people-off-170106.php “now”:http://www.realtechnews.com/posts/3002 “been”:http://www.4colorrebellion.com/archives/2006/04/27/4cr-on-wii/ “changed”:http://www.mtv.com/news/articles/1529658/20060427/index.jhtml to the “Wii” (pronounced “we”).
What do you guys think?

p. I’m not sure there is such a thing as “One Degree’s take” (since we all write about our personal opinions and bring different experiences and biases to everything we do), but I thought it might be a good group excercise for us.
Comments are open. What do you think? Does Wii rock you, or does it piss you off? (Pardon the double-sided bad puns.)
Let me kick things off by noting that Googling “Nintendo Revolution” today yields 7.9 million results while “Nintendo Wii” yields 6. Hell that’s close to a Googlewhack!

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3 thoughts on “Will Wii Rock Nintendo?

  1. Allen Ford

    I think the key word in Matt Williams’ question to One Degree is ‘potential.’
    At this point, it is incredibly premature to label it a failure. Shouldn’t we wait until the bottom line has been drawn?
    That being said, I actually think the mark is quite engaging. The two lowercase ‘i’s give it a really personality, transforming the mark into an avatar.
    There is a certain ‘inclusive’ feeling about it that suggests maybe the gaming system is for a customer that previously wouldn’t have considered themselves in the market for one.
    As for the common criticism that one doesn’t know how to correctly pronounce it, well, since this is a Canadian site, we might all recall our youth and how the majority of us never pronounced the shoes on our feet as Nikey.

  2. Chris Barnes

    I think it has potential AND that it’s done a lot of it’s job already. Everyone and their dog is talking about Wii on the internet, in newspapers and anywhere else. I like the name now that I have had a couple days for the change to settle in.

  3. Ron

    Wii, pronounced (We).
    Nintendo should sponsor the song “Wii will, Wii will rock you!”

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