It’s been a crazy week. Between attending Search Engine Strategies Toronto, “DemoCamp Toronto”:http://barcamp.org/TorCampDemoCamp5 (thanks again for the invite “Ken”:http://www.onedegree.ca/category/ken-schafer) and the “Sympatico MSN Digital Ad Summit 06”:http://www.digitaladsummit.com, I’ve learned and seen too much to digest.
One of the moments that is still nibbling at me is the power of reciprocated links in relation to Google Juice. At Search Engine Strategies Toronto, there was a Link Strategies panel that included Rae Hoffman of “Sugarrae”:http://www.sugarrae.com/. Hoffman is superb at getting links and clearly knows much more about the topic than I do. Hoffman asserted that reciprocated links are all but irrelevant to the smarter search engines. I posted in more details the chain of events here: “Rae Hoffman On Links At Search Engine Strategies Toronto”:http://www.twistimage.com/blog/archives/000550.html along with her full (and unedited) response here: “Rae Hoffman Responds”:http://www.twistimage.com/blog/archives/000551.html.
It turns out that understanding linking or even how search engines rank results is harder than breaking The Da Vinci Code.
In less than three days since my initial posting, it has secured the number three position in Google when you search for the term “rae hoffman” (no quote marks needed). It appears ahead of her core domain site. I’m stumped.
I agree with Hoffman that “rae hoffman” is not a competitive term, highly searched term, or a commercial term, but I can’t understand how one paragraph with her name in it will rank higher than her own website?
My only justification for this Google Juice is the few (but powerful) reciprocated links that I have from other notable people. But, I’m not Dan Brown, so I’m not sure.
I thought I would start a discussion here at One Degree to get your thoughts. Is my one posting more relevant than her entire website? What made that post rocket to the top of Google? How does Google define relevancy?
Lastly, I don’t want to hear the stock “Google uses hundred of different variables to define relevancy and reciprocated links is one of them.” I’m not being a search engine snob here, but I worked for one of the first meta-search engines and I know how some of this stuff works. I believe their “secret sauce” is as unique as the recipe for Coke, but I know that the One Degree community has some good insights and value add.
Who will crack The Da Linki Code?