What a night. CaseCampToronto 3 was a riot.
Once again “Eli Singer”:http://www.singer.to/ organized a great event at the hip Fifth Club. This is third one under his belt with others spawning off in Montreal and Vancouver. The “CaseCamp”:http://www.casecamp.org concept is proving to be no flash in the pan.
Hats off also to the folks at “Cundari”:http://www.cundari.com/ and “Microsoft”:http://www.microsoft.ca/ for supporting the event financially with no strings attached (i.e. no boring product pitches). Cundari also graciously picked up the food and bar tab as well.
Having attended the previous two CaseCamps as a member of the peanut gallery, I decided to step into the line of fire and present the “Greatest Escapes campaign”:http://www.searstravel.tmcontest.com that “we”:http://www.searstravel.ca are currently running.
The questions, comments and feedback from the audience were great. For example, one person suggested adding a sense of urgency to our campaign to drive higher conversion. And the beauty is that I didn’t have to pay a consulting fee or run a test group to get feedback. Excellent ROI for a 15 minute presentation.
Fellow presenters Malcolm Allen, Ian Giles and Ryan Ginsberg each had something unique to contribute as well. The highlight of the night was a toss-up between Malcolm replicating the sounds of native drums in Botswana and Ryan showing us how to vomit on a cartoon. Yes, you had to be there.
Which leads me to another point. If you were unable to attend past CaseCamps in your neighbourhood, pencil the next one in to your calendar.
There is no air of pretention or arrogance at CaseCamp. No such thing as a stupid question. Everyone is there to learn and share. You can network with cool people just as passionate about online as you are. And it’s free. When was the last time you attended a conference like that? (Excluding Barcamp of course.)
NOTE: Should anyone have feedback for CaseCamp, please click “here”:http://casecamp.stikipad.com/home/show/Feedback+CaseCampToronto3 or enter a comment for this post. Feel free to also fire me off an email directly as well. (sahmed at gmail dot com)