I get that you want to promote the fact you have a blog. And I see you have a lot of great stuff in there. But for the love of decent results why would you use your blog as a landing page?
Yet this seems to be a trend. I just received one of my regular emails on marketing topics, this one a newsletter on marketing to IT. Front and center they’re offering a new report on media consumption, sounds great!
Uh-oh, I see the dreaded words “download from our blog site” and I can sense what’s coming. Sure enough, I click to the site and there’s already a bunch of new posts on top of the report they told me about. At least I think it’s the one. There are a bunch of articles on different media topics, but only one has a chart. None of the entries are labelled, “IT media consumption study.”
Well, here’s a tip for marketing to marketers: we’re pushing a lot of priority deadlines, so don’t make us dig for the thing you’re promoting. But that’s exactly what sending your prospects to your blog makes people do. It points out my biggest pet peeve of blogs, they’re not designed for finding stuff quickly unless it’s a link to an article that lands right in front of you.
“The blog”:http://www.myeducatedguess.com/index.php even has the navigation that many are lacking, including search and category breakdowns and feature box. Why didn’t the report get featured there?
*What’s the use of telling people about a great resource and !@#$@@ them off at the same time?*
Anyone have successful examples of blogs as landing pages or do I rest my case?