“Wired Magazine”:http://www.wired.com/ is looking at “Second Life”:http://www.secondlife.com/ just like “One Degree is”:http://www.onedegree.ca/category/second-life.
Included in the feature are:
* “Overview”:http://wired.com/wired/archive/14.10/sloverview.html
* “Facts for the Visitor”:http://wired.com/wired/archive/14.10/slfacts.html
* “Shopping”:http://wired.com/wired/archive/14.10/slshopping.html
* “Destinations”:http://wired.com/wired/archive/14.10/sldestinations.html
* “Entertainment”:http://wired.com/wired/archive/14.10/slentertainment.html
* “Wired in Second Life”:http://wired.com/wired/archive/14.10/slwired.html
I’m still not convinced that any of this is really relevant to marketers – at least in the short-run. But that doesn’t mean we dont’ want to talk about it. If you think that Second Life is for you and your brand, let us know. And if you’re from Telus, how about the inside scoop on how your SL(Second Life) store is doing!
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I tried the application out, and it just didn’t click with me. I prefer MMORPG’s like World of Warcraft for virtual escapism. For marketers, I think the key thing to consider is the sheer amount of time that folks spend on these applications, taking eyeballs away from other mediums. Online Event Sponsorship I believe is the future. For example – sponsor a unique XBox Live event (Golf) where you could create your own tournament with the audience at a fraction of the real world cost.
check out my SL travel guide as well
http://www.seanpercival.com/books.php