Financial Post Business Article Defines the Clicking Point

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Today’s Financial Post Business magazine (available as an insert in the National Post) features a five-page article on "Why the Web ad boom is for real." Amen!

The well-researched and generally optimistic article, by freelance writer Robert Hercz, begins with a look at the recent Digital Marketing Conference and includes quotes from several Canadian Internet marketing players, including One Degree contributors Mitch Joel and yours truly, Bill Sweetman. Chris Carder, Steve Levy, and other industry folks are also featured.

The article begins on page 49. Here (thanks to Michael LeBlanc) is a link to the electronic version of the article: "The Clicking Point"

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