Rewind ’06, Fast Forward ’07 – Marc Poirier

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We’ve got about two weeks here at the One Degree offices (virtual as they may be) before we break for the holidays. To wrap up the year in fine style I’ve asked some of the One Degree Contributors to provide us with a rewind of 2006 and a fast forward to 2007 to give you something substantial to chew on as the days get shorter. Marc Poirier shares his thoughts on the highs and lows of this year and what we can expect next year…

1. Rewind – What trends in Internet marketing surprised you in 2006? Blogs going corporate. I heard the rumors and I laughed. I knew small companies would find great ways to capitalize on them, of course. But Walmart? and McDonald’s?

2. Rewind – Did you add any new tools to your online marketing toolkit in 2006? Yes we did. The most significant tool we have added to our kit is basecamp, an awesome project management application that anyone can use. We love it, and so do our clients.

3. Fast Forward – What do you see as the biggest trends in Internet Marketing in 2007? Bloggers getting paid to post or to review products and services.

4. Fast Forward – At the end of 2007, what do you expect we’ll be looking back at as overhyped? Web 2.0 – it’ll be time to start hyping something else for 2008.

5. Fast Forward – Any SPECIFIC predictions for 2007? Buy-outs, bubbles bursting, records broken, reputations toppled, break-out companies? I’ll repeat last year’s prediction, Microsoft will buy Yahoo. There were rumors this past year, but nothing has materialized. If Microsoft means it when they say they want to take over search, they will HAVE to buy their way in.

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