Internet Marketer Tamara Bonar Dead at 39

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Tamara_in_memorythumbYesterday Marketing Magazine reported that one of the industry’s most active members took her own life earlier this month:

Tamara Bonar, the finance director at the Advertising Club of Toronto and longtime ad industry denizen, died Jan. 10. She was 39. The cause of death was suicide, said her sister, Lyn Bonar. She was discovered at her home in Toronto by her boyfriend, Thomas Hepditch. In a career that spanned two decades, Bonar’s experience included work for marketers big and small. She broke into the business as a research assistant at Chatelaine magazine in 1987, moving on to work at places like Young and Rubicam as an account executive in 1991. In 1994, she became a marketing manager at Avis Canada, before moving on to jobs at Sony Music Canada and CanWest Interactive. Most recently, she was president of Torq Brand Fuel, a marketing services consultancy in Toronto she helped start last November.

I knew Tamara from her time at Sony Music and CanWest but mainly from my course for the CMA where she was at the top of the class and a wonderful contributor. AIMS’ Kathryn Lagden posted a tribute today on the AIMS blog that highlighted some of her volunteer work:

Tamara Bonar brought much energy and passion to her volunteer role on our event and registration committee. Considering how full of life her outward persona was, it saddened and sobered me to realize the inner conflicts and despondency Tamara must have suffered, when hearing that she chose to take her own life. Information received yesterday from the Advertising Club of Toronto (where she also volunteered as its director of finance) and from Marketing Daily, spoke of her vast experience and acumen as a marketer, and her commitment and passion to her colleagues and workplaces, most recently as president of Torq Brand Fuel, a marketing services consultancy in Toronto she helped start last November. That sounds like the Tamara we knew here at AIMS; that is the Tamara we will very much miss. Our thoughts and condolences are extended to her family and friends, and work and volunteer colleagues.

I would like to second Kathryn’s sentiment. We’ll miss you Tamara.

The photo was originally posted by the The Advertising Club of Toronto a few days ago.

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One thought on “Internet Marketer Tamara Bonar Dead at 39

  1. Katherine Came

    In shock. Only met Tamara once but she struck me as a dynamic and determined person. Someone I would have liked to get to know better.
    My condolences to her family. I hope she rests in peace.

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