Popular social networking sites Facebook and Friendster have opened up their API, and entered into the realm of community (and corporate) development. In what can be interpreted as a marketer’s wet dream, these sites have opened themselves to third-party application developers, allowing programmers, service providers, and marketers to tap into their popular fanbases to push related technologies and products.
Much like the open Flickr API, this leap into openness will not only allow growth in application creation, but will allow marketers to tap into the delicious and hard-to-tap age group. Social development and openness will only make these online social communities more social. I look forward to seeing what comes to fruition. What are your impressions?Follow us!