Those nice folks over at eMarketer published an article (summarizing MarketingSherpa research) a few weeks back that I meant to let you know about. What Works, and What Doesn’t, in Online Marketing gives us the 411 on how US marketers felt about their online buys for 2006:
Even more interesting from my perspective are those same marketers’ projections of how they’ll spend money this year when it comes to “emerging” tactics such as blogs, feeds, video, podcasts and the like:
Personally I’m happy to see ads for mobile devices and feeds already on the decline as I think they are (still and maybe always) problematic channels. Do you see anything that surprises you?Follow us!