Everything I have heard this year from folks that "know" says that virtual worlds and mobile are the next two big things. Let’s talk about mobile. Time Warner is doing it and doing it well. In an interview at Marketing Sherpa, they offer a number of thoughts, including 10 practical how to tips, on doing mobile right (limited time access). Here were my five take-aways:
- Understand what you offer that would be good in a mobile environment. At the top of Time Warner’s list:
- What’s happening right now, such as news, weather and sports scores
- Ringtones, wallpaper and other items that brand the mobile experience as your own
- Time-killer entertainment features, including games, video, photos and fun lists
- There are a lot of devices out there.Time Warner tests regularly on 3 dozen devices. Make sure you budget for that.
- All vendors are not alike. You might (likely) need a different one for text messaging than you need for a WAP or mobile site. Make sure they can help you with things like discoverability of your content.
- Integrate your mobile offering with the rest of your brand. Make sure you use all channels at your disposal to market it.
- Remember your customer’s environment. Mobile users are often in a time conscious situation. Don’t abuse their attention.
It’s a really great piece with some helpful, practical insights. My question – who is doing mobile well in Canada? Is there anything unique about the Canadian environment that marketers should know? What kind of content do you get on your mobile device?
Would love to hear thoughts – whether you are consuming mobile content, or preparing it for consumption.
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