I couldn’t let Valentine’s Day go by without a quick nod to possibly the most commercial of holidays. Media in Canada provides a quick round-up of different ways that Canadian marketers are tying in with the holiday theme, including Dirty Dancing e-cards from Mirvish and a best date contest from ZipCar.
If, this Valentine’s Day, you just happen to be wondering about the consumption habits of the 4.4 million (16%) Canadians who’ve used contraceptives during the past month, here you go.
▪ These loving Canadians are 2.7 times more likely to have visited an online or Internet dating site in the past year than average Canadians.
▪ The Internet sites must work, as these Canadians are 2.9 times more likely than average Canadians to be intent on purchasing wedding services in the next two years.
▪ As a group, they are 3.2 times more likely than average Canadians to have had a body scrub or a body wrap in the past year.
▪ The top three media by yesterday exposure for Canadians who have used contraceptives in the past month are TV (86%), Radio (83%) and Internet (75%).
And if you’re still looking for love this Valentine’s Day, one of Canada’s own Web success stories, Plenty of Fish, is ready for your profile.
Any other Valentine-related promos that caught your eye?
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