I’m no sports fan, but the 42nd Super Bowl was an exciting event, and not just because of the antics on the field.
As I watched the Canadian feed of this much-watched event, I counted over 40 different URLs on display in the TV commercials run during the three-and-a-half hour broadcast.
Here’s a rundown of the good, the bad, and the ugly of Canadian Super Bowl URLs:
The Good:
www.freshenergy.com – Guess who?
www.forthegreenergood.ca – Guess who?
www.seeingandhearing.ca – Guess who?
www.spend.ca – Guess who?
The Bad:
www.nflcanada.com – What, they couldn’t get NFL.ca? Sheesh!
www.siriuscanada.ca – Doesn’t the .ca make "canada" redundant? sirius.ca would have been so much better…
www.manulifeincomeplus.com – Man that’s a lot to have to type!
www.creditunionsofbc.com – Ditto!
www.cdic.ca – Well, it’s not so much that this one is bad as much as it’s boring.
www.10000bcmovie.com – This one’s just begging to be mistyped! And the studio forgot to register the typo variations like 1000bcmovie.com. Typical.
The Ugly:
www.rogers.com/tellyourstory – Now that’s awkward! Is that "tell yours, Tory" as in John Tory? ;+)
www.rogers.com/windowsmobile – That’s a lot to type…
www.truehd.ca – Great domain name, but inconsistent with this company’s URL strategy (see above)
www.disney.com/narnia – If you already own narnia.com, why use the slash version instead?
www.bcaa.com/tv – Hmmm, do you think they’re measuring their TV spend?
www.ikea.ca/mattress – Yawn…
The MVP:
www.educate.com – Sweet! Guess who owns this killer domain name?
The Sore Loser:
www.nestle-bowlblitz.ca – Not only does this feature "the dash of death" but someone forgot to register the version of the domain without the dash. (Please tell me this wasn’t the work of the agency I used to work at!)
Touchdown!
Perhaps CDIC.ca should have registered…
http://seedick.ca
…(play on the acronym) and done a commercial based on the lil tot stories.
Something along the lines of “See Dick dig a hole in the ground. See Dick get robbed. See Dick go to the bank. See Dick enjoy deposit insurance.”
And to be balanced, SeeJane.ca is also available.