You may have been asking yourself, "Sure, a blog is great for my knitting friends and Twitter seems to work for my neighbour who has a small bike-repair business – but how am I going to get social media into my large, lumbering organization?"
Well Colin McKay, aka CanuckFlack, has the answer – in his recently released eBook, Secret Underground Guide to Social Media for Organizations.
Colin is the Director of Research in the Office of the Privacy Commissioner in Ottawa. He’s worked a number of both covert and open social media initiatives and shares his experience in his guide, including such tips as:
- Focus on opportunities, not obstacles
- Operate as a cell
- Train with another brigade
- Pull a Kissinger
- Exploit weaknesses in the hierarchy
- Co-opt the familiar
- Leapfrog the dead weeds
- Don’t understate the costs
- Kneecap the red tape brigade
His guide is easy to read and full of covert strategies that may strike a little fear into the hearts of old school marketers and flacks who aren’t ready. Outstanding! Definitely worth a download and a read.Follow us!