Who thinks?

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Who thinks in your organization?  Who is responsible for product innovation?  Who isn’t?  What is the value of collaboration?

Charles Leadbeater proposes that in the future, innovation will require conversations that break down the traditional walls of companies.

His new book "explores how the web is changing our world, creating a culture in which
more people than ever can participate, share and collaborate, ideas and
information."

Charles has gone beyond the call of duty and created a wonderful animated short piece that outlines just why everyone should read his book.  Sadly, this book is only available in the UK at present.  This points to one challenge of online marketing – reach can easily extend beyond availability.

I’m negotiating getting my hands on a copy to review. In the meantime, I recommend everyone watch the video below.  Simply amazing.

[link to video for those who can’t see it in their email or feed reader.]

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