Three titles for today’s release (total of 9 books) for the MiniBookExpo: Business Edition. Not sure what that is? Get the deets.
Buying In: The Secret Dialogue Between What We Buy and Who We Are by Rob Walker
Courtesy of Random House
Brands are dead. Advertising no longer works. Weaned on TiVo, the Internet, and other emerging technologies, the short-attention-span generation has become immune to marketing. Consumers are “in control.” Or so we’re told.
In Buying In, New York Times Magazine “Consumed” columnist Rob Walker argues that this accepted wisdom misses a much more important and lasting cultural shift. As technology has created avenues for advertising anywhere and everywhere, people are embracing brands more than ever before–creating brands of their own and participating in marketing campaigns for their favourite brands in unprecedented ways. Increasingly, motivated consumers are pitching in to spread the gospel virally, whether by creating Internet video ads for Converse All Stars or becoming word-of-mouth “agents” touting products to friends and family on behalf of huge corporations. In the process, they–we–have begun to funnel cultural, political, and community activities through connections with brands.
1 copy availableThis book is CLAIMED
- Publisher: Random House (June 3, 2008)
- Shipping within Canada sponsored by Random House
How Toyota Became #1: Leadership Lessons from the World’s Greatest Car Company by David Magee
Courtesy of Penguin Group (Canada)
Everyone knows that Toyota has had an amazing twenty-five- year run, rising from a humble Japanese start-up to a thriving global giant. But how did it pass Ford and GM to become the world’s largest auto manufacturer? And how does it continue to thrive while so many competitors are struggling and failing?
Journalist David Magee dug deeply into Toyota’s past and present, interviewing senior executives who rarely talk to the press, along with many other sources. The powerful lessons that he distills, especially about corporate culture, are valuable for managers in all industries.
5 copies availableThis book is CLAIMED
- Publisher: Portfolio Trade (October 28, 2008)
- Shipping within Canada sponsored by Penguin Group (Canada)
Grown Up Digital: How the Net Generation is Changing YOUR World by Don Tapscott
Courtesy of McGraw Hill
From the author of Wikinomics—the follow-up to the acclaimed bestseller Growing Up Digital that explores how the digital generation is revolutionizing society.
In Growing Up Digital, Don Tapscott revealed how the digital world created a generation that thought, played, and related to their world in a way radically different from that of their parents.
In a fascinating follow-up to his seminal work, Grown Up Digital revisits the Net Generation as the eldest of its members turns 30, enters the workforce and marketplace, and establishes their roles as life-long learners and contributors to society. Based on a $4 million research project he led, Tapscott investigates how this dynamic generation is redefining today’s workplace, marketplace, schools, family, and governments by looking at how they learn and work, and what power and influence they hold.
3 copies availableThis book is CLAIMED
- Publisher: McGraw-Hill; 1 edition (November 14, 2008)
- Shipping within Canada & US sponsored by McGraw Hill