Three titles for today’s release (total of 19 books) for the MiniBookExpo: Business Edition. Not sure what that is? Get the deets.
Buyology: Truth and Lies About Why We Buy by Martin Lindstrom
Courtesy of Random House
How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds, we’re barely aware of them?
Filled with entertaining inside stories about how we respond to such well-known brands as Marlboro, Nokia, Calvin Klein, Ford, and American Idol, BUYOLOGY is a fascinating and shocking journey into the mind of today’s consumer that will captivate anyone who’s been seduced – or turned off – by marketers’ relentless attempts to win our loyalty, our money, and our minds. Includes a foreword by Paco Underhill.
1 copy availableThis book is CLAIMED.
- Publisher: Doubleday Business (October 21, 2008)
- Shipping within Canada sponsored by Random House
Click: What Millions of People Are Doing Online and Why it Matters by Bill Tancer
Courtesy of Hyperion
What time of year do teenage girls search for prom dresses online? How does the quick adoption of technology affect business success (and how is that related to corn farmers in Iowa)? How do time and money affect the gender of visitors to online dating sites? And how is the Internet itself affecting the way we experience the world? In Click, Bill Tancer takes us behind the scenes into the massive database of online intelligence to reveal the naked truth about how we use the Web, navigate to sites, and search for information–and what all of that says about who we are.
As online directories replace the yellow pages, search engines replace traditional research, and news sites replace newsprint, we are in an age in which we’ve come to rely tremendously on the Internet–leaving behind a trail of information about ourselves as a culture and the direction in which we are headed. With surprising and practical insight, Tancer demonstrates how the Internet is changing the way we absorb information and how understanding that change can be used to our advantage in business and in life. Click analyzes the new generation of consumerism in a way no other book has before, showing how we use the Internet, and how those trends provide a wealth of market research nearly as vast as the Internet itself. Understanding how we change is integral to our success. After all, we are what we click.
15 copies availableThis book is CLAIMED
- Publisher: Hyperion (September 2, 2008)
- Shipping within Canada & US sponsored by Hyperion
Search Engine Marketing: Proven strategies for leveraging SEO, PPC advertising, and Web analytics by Andreas Ramos & Stephanie Cota
Courtesy of McGraw Hill
Based on real-world case studies and interviews with experts at Google, Yahoo!, Microsoft, and other top search engine companies, this book reveals how to exploit technical Web marketing tools to reach customers and increase sales. This is the definitive guide to search engine optimization (SEO), pay-per-click (PPC) advertising, and Web analytics — the three critical tools marketing experts need to understand as marketing and sales move to the Internet.
3 copies availableThis book is CLAIMED
- Publisher: McGraw-Hill Osborne Media; 1 edition (November 17, 2008)
- Shipping within Canada & US sponsored by McGraw Hill