Three new titles for today’s release (total of 11 books) for the MiniBookExpo: Business Edition. Not sure what that is? Get the deets.
Relevance: Making Stuff That Matters by Tim Manners
Courtesy of Penguin Group (Canada)
After years studying remarkable companies and speaking to some of the most influential leaders around, Tim Manners has discovered a solution to the marketing woes of many brands. Stop worrying about demographics, fads, and cutting-edge advertising. Instead, focus on relevance.
Manners shares how the best of the best create solutions to their customers’ problems and help them live happier lives.
The path to sustainable growth for your brand begins with designing meaningful solutions and providing them when and where people need them most. Relevance will teach you how to become—and remain—indispensable.
3 copies availableThis book is CLAIMED
- Publisher: Portfolio (September 18, 2008)
- Shipping within Canada sponsored by Penguin Group (Canada)
Why Mexicans Don’t Drink Molson: Rescuing Canadian Business From the Suds of Global Obscurity by Andrea Mandel-Campbell
Courtesy of Douglas McIntyre
Canada has all the makings of a global leader, yet it has opted to become a laggard, frittering away its jackpot of rich resources rather than building viable multinationals that are ultimately the country’s best defence in a globalized world. Andrea Mandel-Campbell interviews some of Canada’s leading executives and behind-the-scenes movers and shakers to reveal the hidden challenges to Canada’s global success and the perils of continued complacency.
A lively and authoritative compendium of never-before-heard tales of Canadian companies abroad, Why Mexicans Don’t Drink Molson is also a hands-on guide for innovative competitiveness, helping readers to identify the nation’s previously underestimated assets and abilities.
5 copies availableThis book is CLAIMED
- Publisher: Douglas & McIntyre (January 4, 2007)
- Shipping within Canada & US sponsored by Douglas McIntyre
How to Succeed in Business Using LinkedIn: Making Connections and Capturing Opportunities on the World’s #1 Business Networking Site by Eric Butow and Kathleen Taylor
Courtesy of Raincoast Books
Hailed as the "MySpace" for professionals, LinkedIn has taken the Internet by storm. It is now estimated that 19 million business professionals log in to this site every day to look for job opportunities, search for potential clients, get recommendations from colleagues, and reconnect with former coworkers. LinkedIn allows users to create a profile detailing their professional experience and accomplishments, which will help them connect with literally thousands of qualified professionals in their field.
How to Succeed in Business Using LinkedIn takes users through every aspect of the site, from getting registered and building their network to posing questions and creating groups.
Unique and practical, this is the only book available that shows users how to make the most of LinkedIn and the powerful networking opportunities it offers.