I had the opportunity to sit down with Ilona Posner of the the Canadian Film Centre’s Media Lab last fall at nextMEDIA’s Monetizing Digital Media’s conference. Posner led a workshop on paper prototyping that started with a premise that is important for all designers and marketers to remember: your website is not about you! It’s about your customers solving a problem.
In the interview, we discuss website usability and ensuring that your website answers your visitors’ questions. The only way to do that? Testing! Posner also offers some quick getting started tips.Follow us!