Dominique-Sébastien Forest from Quebecor on Mobile Marketing and Media Trends at eMetrics Toronto 2009

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I had the opportunity to have an extended conversation with Dominique-Sébastien Forest – Vice President Digital Media & e-Commerce at Canoe Inc – Quebecor Media following his panel on Mobile Marketing Metrics at the recent eMetrics Toronto conference. Forest shared his thoughts on getting past some of the perceived barriers for marketers in getting started in mobile marketing. Stepping beyond mobile marketing, Forest also discussed 5 key trends driving the future of media.

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