Seems like we're all trying to get a handle on what Canadians think and do vis a vis social networks and social media. Delvinia throws their hat in the ring with their recent Insights report on the behaviour and attitudes of Canadian consumers when it comes to their digital social needs as well as their attitudes toward sharing information. Highlights from the Delvinia survey include:
Canada's view towards Social Networking:
- 83% of female Canadians aged 18-30 feel digital technology allows
for easier social connections, compared to their male counterparts at
- Only 6% of NGen and 4% of Gen X report visiting recent media
darling, Twitter, in the last month. The same as other, less talked
about social networks including Hi5, DIGG and Tagged.
- There is a significant difference between how frequently Canadians
visit social network sites vs. post content. YouTube experiences the
greatest difference between views and posts – for example, while 83% of
NGen visited YouTube only 6% posted content. While 59% of Boomers
visited the site, only 4% posted content.
When sharing information online, here's how Canadians felt:
- No surprise, NGen feel the safest about sharing any type of
personal information online but are more comfortable sharing credit
card (79%) rather than address and phone number (50%).
- The majority of NGen and Gen X feel safe about sharing and using
credit card information; Boomers & Canadians 65+ are significantly
less confident (only 46% of Boomers, 39% of 65+ feel safe).
- Only the majority of NGen are comfortable sharing demographic
information (53%) – the majority of all other generations are neutral
or not comfortable sharing information like their age, gender and
- Most Canadians would prefer NOT to share their addresses or phone
numbers online. NGen is most comfortable (yet only 29% feel safe),
while Boomers are least comfortable (only 22% feel safe).