Eric Pierni from Kijiji on Listening to Your Data at eMetrics Toronto 2009

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A few weeks ago, Eric Pierni from Kijiji and I sat down to discuss Kijiji's approach to analytics. In our interview, as in his keynote on Listening to the Customer in Chief, Eric emphasized the importance of listening to your data. He shares an example of how Kijiji fundamentally changed their marketing strategy based on what their data told them about their target demographic.

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