IAB Announces Canadian Online Advertising Revenue Grows To $1.6 Billion

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We thought there was a lot of online advertising happening – but just how much? The IAB of Canada tells us:

The Interactive Advertising Bureau of Canada (IAB) today announced
that Canadian Online Advertising Revenues exceeded budgeted
expectations of $1.5 billion, and grew by 29% in 2008 to just over $1.6
billion.

Publisher revenue from Online advertising in Canada has more
than quadrupled over the past five years — building from $364 million
in 2004 to the $1.6 billion mark in 2008 — surpassing 2008 Radio
revenues of $1.55 billion in the process.

Online Advertising now occupies third spot in terms of both time spent
by consumers with media, as well as marketing spend by Advertisers,
representing a full 11% of the combined $14 billion spent on all major
media in Canada (TV, Newspapers, Internet, Radio, Magazines and Out Of
Home).

  • Automotive – 13%
  • Financial – 11%
  • Technology – 10%
  • Telecommunications – 9%
  • Packaged Goods – 8%
  • Media + Entertainment – 6%
  • Leisure – 6%
  • Retail – 5%
  • Other – 32%

Read more on IAB's website…

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