From Our Sponsors & Advertisers
- AdClub Internet Day, featuring speaker Jesse Brown, is coming up on September 3rd – be sure to register here if you'll be in the Toronto area.
Well, it's a day late but hopefully not a dollar short. Apologies to Kate and the OneDegree crew. [And then WE waited another day to post it. Ahh, the anticipation. I blame Georgian bloggers. -Ed.] I'm vacationing in Montreal and didn't anticipate my hotel having inconvenient WiFi. So I'm building this from the Dealers Room at the Anticipation 2009, the World Science Fiction Convention on borrowed WiFi. Enough about me, now on with show…
Seen Around the Blogosphere
It looks like social media took a beating this week. First up was a report that suggests the 'young-uns' are leaving social media sites in droves:
The proliferation of parents and teachers trawling the pages of
Facebook trying to poke old schoolfriends and lovers, and traversing
the outer reaches of MySpace is causing an adolescent exodus from the social networking sites, according to research from the media regulator Ofcom.
Then there was the social media outage. Twitter, Facebook, YouTube, Livejournal and Blogger were all attacked in a massive zombie-driven Distributed Denial of Service (DDos) attack.
The blogger, who uses the account name "Cyxymu," (the name of a town in
the Republic of Georgia) had accounts on all of the different sites
that were attacked at the same time, Max Kelly, chief security officer
at Facebook, told CNET News.
Heard on/about Twitter
Not much. :) It was down for part of the week…but here's a few things that I caught trending…
- Pay Per Tweet — Izea's Sponsored Tweet system launched this week. You'll soon see more tweets using the #spon hashtag. Is this a good thing or not? I explored this question on the Future Shop blog earlier this week — some good responses in the comments!
- British troops encouraged to use Twitter:
In a "liberalisation" of its social networking policy, the Ministry
of Defence (MoD) said that British troops are no longer required to seek
permission to use the sites but asks personnel to use common sense over the
amount of detail revealed.
- Another report looks at demographic trends with Twitter:
According to Nielsen's data, Twitter reached 10.7 percent of all active
Internet users in 2009 "despite a lack of widespread adoption by
children, teens, and young adults."
- Delicious Freshens Up With Twitter. Founder Hates It.
The problem now is that there are plenty of other services people are
already using to share stuff on Twitter. Most people still just paste
links right into the update box, and Twitter uses Bit.ly to shorten
them. This is allowing Bit.ly to collect a huge amount of data about
what people are sharing — something which it could use soon to take on Digg and Delicious.
Interesting Bookmarks from the Backchannel
- Hot or not? — Nissan Cube promotion suffers slings and arrows.
In mid-July, a long post went up on the wiki-style muckraking website EncyclopediaDramatica.com
accusing Nissan and Capital C of a variety of ethical lapses in the
running of the Hypercube contest. Given that the arguments made in the
Encyclopedia Dramatica post features more circumstantial evidence and
crude language than hard facts—and isn’t even backed up by an author’s
byline—the post didn’t exactly meet the generally accepted definition
of a reliable source. Nissan and Capital C might have reasonably
expected it to create only a small ripple.
- Social Media Marketing goes to the Klondike
Klondike ice cream bars is doing some very clever marketing using
Facebook as well as online video or webisodes as they are called.
Releases, Announcements and News
- The bikini barista comes to town
Across the pond things are getting interesting at the neighbourhood coffee shop:
stereotypical exploitation of women, masquerading as a smart business
- Tweetblocker: Yet another Twitter management tool…not a bad concept though:
TweetBlocker automatically identifies the spammers in your follow list
and lets you easily unfollow and block them right from the TweetBlocker
dashboard. Of course, if you are extremely careful about who you
follow, chances are that you aren't even following a lot of spammers.
If you auto-follow, however – or if you did so in the past – chances
are that you are following quite a few spammers at this point.